Peter Gorgels works at the Rijksmuseum, Holland, as manager of digital communication, including the corporate website, the online collection and Rijksstudio. Since 2002 he has worked on a number of award-winning projects for the Rijksmuseum. He is involved as advisor or project manager in practically every digital project like the multimeda tour app and the museum’s social media present. In 2011 he wrote the E-strategy of the Rijksmuseum. He is always looking for innovative ways to improve the interaction of the audience with the masterpieces of the Rijksmuseum.